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Blossom Orthotics Company distributes a specialized ankle support that sells for $40. The companys variable costs are $30 per unit; fixed costs total $370,000 each
Blossom Orthotics Company distributes a specialized ankle support that sells for $40. The companys variable costs are $30 per unit; fixed costs total $370,000 each year. Last year, Blossom sold 40,000 ankle supports. The companys marketing manager is convinced that a 10% reduction in the sales price, combined with a $52,000 increase in advertising, will result in a 35% increase in sales volume over last year. Compute the projected income.
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