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Blossom Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation
Blossom Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $29,580 in fixed costs to the $275,400 currently spent. In addition, Blossom is proposing that a 5% price decrease ($40 to $38) will produce a 25% increase in sales volume (20,400 to 25,500). Variable costs will remain at $25 per pair of shoes. Management is impressed with Blossom's ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety. Prepare a CVP income statement for current operations and after Blossom's changes are introduced. BARGAIN SHOE STORE CVP Income Statement Sales Variable Expenses Contribution Margin Fixed Expenses Net Income/(Loss) Current $ Would you make the changes suggested? No I $ New
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