"Blue Apron's vision is "better living through better food." Launched in 2012, Blue Apron offers fresh, chef-designed recipes that empower home cooks to embrace their culinary curiosity and challenge their abilities to see what a difference cooking quality food can make in their lives. Through its mission to spark discovery, connection and joy through cooking, Blue Apron continuously focuses on bringing incredible recipes to its customers, while minimizing its carbon footprint, reducing food waste, and promoting diversity and inclusion." (Source: Blue Apron)

(a) Identify and explain 5 criteria a consumer is likely to use when evaluating meal-

kit providers? Use research to support your answer.

(b) How does Blue Apron rank on each of these criteria, and why? (Excellent, Good, Fair, Poor)?

(c) Identify and briefly explain three evaluation criteria that grocery stores should use when deciding to partner with independent meal-kit companies (e.g., Blue Apron, chain- restaurants, etc.)