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BLUE HERON COMPANY RISK ANALYSIS. The Blue Heron, Folly Beach, the nations premier bed and breakfast is considering an expansion. The expected real rate of

  1. BLUE HERON COMPANY RISK ANALYSIS. The Blue Heron, Folly Beach, the nations premier bed and breakfast is considering an expansion. The expected real rate of return is 4%, the market risk premium is 6%; inflation is expected to run at 3% annually, and the Blue Herons beta is 1.25. If the expansion will increase the size of the Blue Heron by 50% and the beta of the expansion project is 2.0, estimate the required return for the Blue Heron assuming the expansion project is accepted.

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