Question
Blue Ocean Company sells high-quality T-shirts. The business's profit calculation for last year is shown here: Sales revenue (3000 units @ $15) Less: Variable costs
Blue Ocean Company sells high-quality T-shirts. The business's profit calculation for last year is shown here: Sales revenue (3000 units @ $15) Less: Variable costs Contribution margin Less: Fixed Costs Profit $45,000 (21,000) $24,000 (18,000) $6,000 To increase its market share, Blue Ocean decided to reduce the selling price by $2 while increasing its fixed advertising cost by $1,500. After those changes are made, they expect to sell 3200 t-shirts next year. Required: a. Using the above income statement format, show the calculation of expected profit/loss for Blue Ocean's operation next year. b. What is the Blue Ocean's volume break-even point for the coming year? c. Do you agree with Blue Ocean's decision? Explain why or why not.
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