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Blue Opus is a traditional B2B firm. It is the supplier of raw material to paint manufacturing companies. Lately, its buyers and investorshave been sending

Blue Opus is a traditional B2B firm. It is the supplier of raw material to paint manufacturing companies. Lately, its buyers and investorshave been sending requests to Blue Opus to upgrade its machinery and technology. This will be categorised as what kind of pressure?

Operational pressure

Stakeholder pressure

Regulatory pressure

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