Bluebird Group PT. Blue Bird was founded in 1972 by Mrs. Mutiara Djokosoetono, SH. Originally founded as a car rental with a total of 25 cars. Currently has 62 Pusaka subsidiaries Satria, Nuri Heritage, Blue Heritage, Image Heritage, Cross Heritage, Prima Heritage, Morante Jaya, Lintas Buana, Cendrawasih, and Blue Bird. Engaged in public transportation, namely Blue Bird, silverbird, bigbird. Non-passenger services, namely Truck Container, namely Iron Bird and Transportation Intermodal Condominium. Outside transportation business: Holiday Resort Lombok, company Everlite automotive manufacturers, Mother's Restu, Ziegler Indonesia, Natural services, Blue Gas, and Ritra Konnas Freight Center. The main driver of this business is the driver, because face to face with customers, so the driver has to run some special training to improve Blue Bird Group's image with a good attitude from the drivers. Call Center that can be reached easily and quickly, via GPS, MDT, Internet and SMS technology. BlueBird transportation service 24 hours a day, 7 days a week. Determination of pricing using a consistent meter, and following standards determined by the government. Blue Bird Group is committed to continuously maintaining quality services in every business, for example by implementing a fleet placement strategy and the ease of obtaining it, so that it has made one of the subsidiaries (PT Blue Bird, Tbk) won the title as a reliable and trusted transportation partner. However, In this transformational digitalization era, Blue Bird Group faces challenges in provide services from competitors such as Grab Car which rely more on transformation digitization. Blue Bird must improve the information system in handling orders carried out by customers to the Blue Bird Group, especially in the taxi fleet. System Information Blue Bird Group has used the SAP / R3 application which is integrated with the various other information systems within the company such as financial systems, financial systems, payroll and other systems.

1. Describe the proposed improvement of the current business strategy model by prioritizing the role of transformation digitalization technology from the Blue bird group in an effort to improve competitive advantage by referring to the project triangle framework (Cost, Time, Scope) ?

Marketing Price Quotation Customer Contact Scheduling Sales Service maintenance Journal Billing Operation Pool Finance Customer