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Bluebird Mfg. has received a special one-time order for 9,000 bird feeders at $10 per unit. Bluebird currently produces and sells 75,000 units at $13.00
Bluebird Mfg. has received a special one-time order for 9,000 bird feeders at $10 per unit. Bluebird currently produces and sells 75,000 units at $13.00 each. This level represents 75% of its capacity. These bird feeders would be marketed under the wholesalers name and would not affect Bluebirds sales through its normal channels. Production costs for these units are $9.00 per unit, which includes $8.50 variable cost and $0.50 fixed cost. If Bluebird accepts this additional business, the incremental revenue will be:
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