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BlueD is an online retailer for high-quality game audio equipment. Recently, customers around the Chicago area have increasing complaints about the delays in receiving the

BlueD is an online retailer for high-quality game audio equipment. Recently, customers around the Chicago area have increasing complaints about the delays in receiving the orders of the Snowball USB microphone, a popular item. BlueD collected 40 weeks of past demands and would like improve the stocking policy for the distribution center located at suburb Chicago. The demand data is given in the following table. BlueD believes that the weekly customer demand is stable and is about normally distributed.
The inventory record is reviewed on a weekly basis. A purchasing order is issued every Tuesday and the manufacturer delivers on the Tuesday three weeks later. The purchasing price is $115 with the shipping cost paid by the manufacturer. The online selling price is $199. The average storage cost for each microphone is $1.5. When stockout happens, BlueD provides the each customer a $10 voucher for store credit for every week of delay in fulfilling the customer order. Not all customers end up using the voucher. The past experience suggests that about 72% of the issued vouchers are redeemed. The capital cost for the company is 0.5% per week. Note that the cash for invoice payment is reserved immediately upon placing the order.
Q1 What is the optimal OUT level? (Rounded to whole number)
Q2 Suppose that BlueD decided to maintain a (type I) service level of 75%, what is the corresponding OUT level?
Historical Inventory Data
Week Demand
1 573
2 548
3 497
4 548
5 381
6 635
7 520
8 449
9 562
10 585
11 448
12 768
13 226
14 607
15 681
16 507
17 385
18 513
19 659
20 244
21 403
22 485
23 500
24 304
25 242
26 538
27 573
28 393
29 563
30 392
31 566
32 701
33 587
34 380
35 528
36 296
37 399
38 531
39 582
40 538

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