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BMW created a new market by introducing a premium scooter with a roof and windshield with wipers with unique safety features. However, this product failed

BMW created a new market by introducing a premium scooter with a roof and windshield with wipers with unique safety features. However, this product failed because BMW fell in which red ocean trap:
It equated creating a new market with a low-cost approach
It equated creating a new market with a customer-oriented approach
It equated creating a new market with developing a new technology
It equated creating a new market with differentiation

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