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BMW created a new market by introducing a premium scooter with a roof and windshield with wipers with unique safety features. However, this product failed
BMW created a new market by introducing a premium scooter with a roof and windshield with wipers with unique safety features. However, this product failed because BMW fell in which red ocean trap:
It equated creating a new market with a lowcost approach
It equated creating a new market with a customeroriented approach
It equated creating a new market with developing a new technology
It equated creating a new market with differentiation
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