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Posted on Jul 03, 2024

BMW decided to invest $ 1 5 0 , 0 0 0 in a new promotional campaign. The contribution margin for the campaign is 2

BMW decided to invest $

150, 000

in a new promotional campaign. The contribution margin for the campaign is

25 % .

The ROMI for the campaign is

60 % .

What is the incremental revenue?

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