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BMW decided to invest $150,000 in a new promotional campaign. The contribution margin for the campaign is 25%. The ROMI for the campaign is 60%.
BMW decided to invest $150,000 in a new promotional campaign. The contribution margin for the campaign is 25%. The ROMI for the campaign is 60%. What is the incremental revenue? Question 10 options: $90,000 $600,000 $960,000 $360,000
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Financial Accounting an introduction to concepts, methods and uses
Authors: Clyde P. Stickney, Roman L. Weil, Katherine Schipper, Jennifer Francis
13th Edition
978-0538776080, 324651147, 538776080, 9780324651140, 978-0324789003
