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Why do you think IKEA uses floor plans to force customers to move along a certain path in the store?
Why do you think IKEA uses floor plans to "force" customers to move along a certain path in the store?
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Estate designers and retailers are commonly using floor plans while directing the movement of the clients IKEA uses the strategy with the major aim of exposing their products to the users Customers access the stores with the objective of researching or buying a product However sometimes the consumers hidden needs are triggered by letting the customers know some of the products through the floor plan ...
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Global Business Today
Authors: Charles W. L. Hill Dr, G. Tomas M. Hult
10th edition
1259686698, 978-1259686696
