Bob identifies some people for your core team. People and money are always in short supply, but the schedule and deliverables are fixed so you can ask for volunteers and budget for outside resources if necessary. Bob asks how quickly you can get the first messages out since Kate's opponent is increasing the attack ads. What is your first step? Get quick results by focusing on social media, since the required resources (Nancy and a volunteer) are available to start working immediately on Facebook, Instagram, and Twitter activity. Create an activity list and identify the people skills and non-personnel resources required to do the work