If Impossible Foods is trying to grow as a supplier of plant-based meat products, why would it applaud the success of Beyond Meat and other competitors in this market?

A. Staying on positive terms with Beyond Meat will make it easier when the market inevitably consolidates and the two firms need to consider a merger.

B. Avoiding disparaging comments about competitors helps ensure that the company does not run afoul of U.S. advertising laws.

C. Complimenting a competitor positions Impossible Foods as a generous corporate citizen and will improve its brand image.

D. Its corporate mission is to replace animal-based foods with plant-based alternatives, and the more plant-based foods there are on the market, the more likely this goal becomes.

Why are some consumer groups and food health groups pushing back against Impossible Foods?

A. The cultural impact of curtailing livestock farming

B. A lack of transparency into its business operations

C. Its insistence on dominating the market for plant-based foods

D. Its use of a genetically engineered substance

Developing a plant-based product that meat lovers will embrace is part of which strategic challenge?

A. Product testing

B. Concept validation

C. Idea generation

D. Business model design

E. Market deployment

The video states that for Impossible Foods to achieve its lofty goals as a company, it must “transform its product from a conversation piece into a ubiquitous staple food.” Which strategic consideration from the chapter does this represent?

A. Validating the business model

B. Validating the product concept

C. Commercializing the product

D. Developing the market offering

E. Deploying the product

Which deployment strategy did Impossible Foods use when it launched the Impossible Burger?

A. Selective market deployment, starting in livestock ranching areas of the U.S. before expanding geographically

B. Selective market deployment, starting in high-end restaurants before going mainstream

C. Offering the product in grocery stores first so that consumers could cook it at home

D. Launching in major fast food chains nationwide to achieve as much brand recognition as possible as quickly as possible