Bob Mackey is the principle owner of Fuels Inc. Bob has been able to increase his salary by a factor of over 100. At the present time, Bob has to remain competitive in his industry, so he has the following alternatives regarding fuel equipment purchases.

Equipment Favorable Market Unfavorable Market

Panther $200,000 $100,000

Knight $300,000 $75,000

JB Billow $50,000 $12,000

Compose a paper in which you make a recommendation to Bob and Fuels Inc. In your paper, be sure to include the following components: an explanation of the type of decision Bob is facing, a discussion on the decision criteria that should be used, a description of how you will apply the six steps of the decision-making process and, a recommendation for which alternative is best for Fuels Inc. Why?