Bobby Burns, CEO of Maudlin Motors, walked into the office of Tom Sanchez, chief information officer. Tom, he said. We need some way of getting a better handle on our overall performance. The financial reports are all well and good, but we need to track customer satisfaction and other aspects of the business. Tom should recommend that Maudlin Motors

a. implement a data warehouse system.

b. set up a data mining operation.

c. use online analytical processing (OLAP.)

d. implement balanced scorecard reporting.