Bob's THURSDAY Question #1 to ALL (re: direct mail) We receive lots of this when we check our mailbox, both online and the one in which the friendly USPS postman/woman delivers your postal mail. One of the challenges of so-called "junk mail" is to get the recipient to open it. What are some of the things that YOU see that marketers do to help you decide to throw it in the circular file (i.e., wastebasket?). In effect, what tells YOU that you are getting "junk mail"? Marketers are getting smarter, however; what are they now doing to increase the likelihood that you will read the contents by minimizing the tell-tale signs of a junk mail envelope?