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Bogamill's marketing and sales director doesn't think the market for the firm's goods is big enough to sell enough units to make the profit the
Bogamill's marketing and sales director doesn't think the market for the firm's goods is big enough to sell enough units to make the profit the CFO wants. In fact, she thinks the firm will be able to sell only 1,810,000 units. However, she thinks the demand for Bogamill's products is relatively inelastic and so the firm can increase the sales price. Assming the firm can sell 1,810,000 units. what price must it set to meet the CFO's EBIT goal (1,500,000)?
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