Bombardier makes corporate jets and its strategy involves streamlining production activities, maintaining its reputation for quality, and reducing its costs. It has developed the Continental, an airplane assembled from just a dozen large component parts. All parts are supplied by carefully chosen independent companies that share the development costs and market risk with Bombardier as part of being its suppliers. To sell sub$-$assemblies to Bombardier, the salespeople for its supplier companies used:

Multiple Choice

relationship selling.

order taking.

order processing.

customer value creation.