Question
Bonita Beauty Corporation manufactures cosmetic products that are sold through a network of sales agents. The agents are paid a commission of 21% of sales.
Bonita Beauty Corporation manufactures cosmetic products that are sold through a network of sales agents. The agents are paid a commission of 21% of sales. The income statement for the year ending December 31, 2020, is as follows.
BONITA BEAUTY CORPORATION Income Statement For the Year Ended December 31, 2020 | ||||
Sales | $71,200,000 | |||
Cost of goods sold | ||||
Variable | $30,616,000 | |||
Fixed | 8,560,000 | 39,176,000 | ||
Gross margin | $32,024,000 | |||
Selling and marketing expenses | ||||
Commissions | $14,952,000 | |||
Fixed costs | 10,660,400 | 25,612,400 | ||
Operating income | $6,411,600 |
The company is considering hiring its own sales staff to replace the network of agents. It will pay its salespeople a commission of 7% and incur additional fixed costs of $9,968,000.
Calculate the degree of operating leverage at sales of $71,200,000 if (1) Bonita Beauty uses sales agents, and (2) Bonita Beauty employs its own sales staff. (Round answers to 2 decimal places, e.g. 1.25.)
Degree of operating leverage | ||||
(1) | Bonita Beauty uses sales agents | |||
(2) | Bonita Beauty employs its own sales staff |
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