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Bonita Company is involved in producing and selling high-end golf equipment. The company has recently been involved in developing various types of laser guns
Bonita Company is involved in producing and selling high-end golf equipment. The company has recently been involved in developing various types of laser guns to measure yardages on the golf course. One small laser gun, called LittleLaser, appears to have a very large potential market. Because of competition, Bonita does not believe that it can charge more than $95 for LittleLaser. At this price, Bonita believes it can sell 119,000 of these laser guns. Bonita will require an investment of $7,437,500 to manufacture, and the company wants an ROI of 24%. Determine the target cost for one LittleLaser. Target cost 17.5
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