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Book and ship products are Question Blank 1 of 5 Commodity products that provide Arrow Question Blank 2 of 5 Higher profit margins. Taking the
Book and ship products are Question Blank 1 of 5 Commodity products that provide Arrow Question Blank 2 of 5 Higher profit margins. Taking the mean of the range of the values provided in the case, on average, these products generates a Question Blank 3 of 5 22.5 % of margin. Value add products involve engineering design and offers Arrow Question Blank 4 of 5 Lower profit margins. Taking the mean of the range of the values provided in the case, on average, these products generates a Question Blank 5 of 5 12.5 % of margin. Hint: Is this interesting and counter-intuitive? Please ponder the underlying reasons
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