Book Calculator The operating revenues of the three largest business segments for Time Warner, Inc, for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses Time Warner, Inc. Segment Revenues (in millions) Turner cable networks and digital media) $53,000 Home Box Office (pay television 73,100 Werner Bros. (fis, television and videos) 20,100 Assume that the variable costs as a percent of sales for each wegment are as follows: Turner 43% Home Box Office 29% Warner Bros. 15 a. Determine the contribution maron and contribution margin rate for each segment from the information given. Round contribution margin ratio to whole percents for each segment from the information aven. Enter all amounts as positive numbers. Turner Home Box Office Warner Bros. Revenues Variable costs Contribution margin Contribucion margin ratio (as a percent) b. Does your answer to (b) mean that the other segments are more profitable businesses? The higher contribution margin ratio of a segment should not be interpreted as being the profitable segment. If the volume of business is not sufficient to exceed the break-even point, then the segments would be in the final analysis, the foxed costs also should be considered. In determining the overall profitability of the segments. The shows how sensitive the profit will be to changes in volume. Check My Work Previous Email instructor Save and Edit Submit Assignment for Grading