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Book: Consumer Behavior Author: Schiffman and Wisenblit (11th edition) 1. Following will be the assignment work. Give a brief overview of following chapter in which

Book: Consumer Behavior Author: Schiffman and Wisenblit (11th edition) 1. Following will be the assignment work. Give a brief overview of following chapter in which you will explain all the Major and sub-headings of mentioned chapters while explaining them through examples. Chapter 1 ,2

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