Book :Management Information Systems; Managing the Digital Firm 17 th Edition By Kenneth C. Laudon and Jane P. Laudon Publisher Pearson, 2021 Paperback: ISBN 13: 978-0-13-697127-6

For Chapter 6 Discussion, consider and share your thoughts on the following:

Business intelligence provides firms with the capability to amass information (data warehouses), develop knowledge about customers, competitors, and internal operations. Briefly discuss the importance of business intelligence as it relates to a firm's databases in these three areas: * Customer Insights * Enhanced Decision-Making * Cost Optimization