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Book: Sales Management: Shaping future sales leaders, 2nd edition: by Tanner, Honeycutt, and Erffmeyer. ASSESSING THE PERFORMANCE OF THE SALES FORCE AND THE PEOPLE WHO

Book: Sales Management: Shaping future sales leaders, 2nd edition: by Tanner, Honeycutt, and Erffmeyer.

ASSESSING THE PERFORMANCE OF THE SALES FORCE AND THE PEOPLE WHO COMPRISE IT

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10. Sales managers should assess qualitative measures against what standard? Why?

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