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Book: Sales Management: Shaping future sales leaders, 2nd edition: by Tanner, Honeycutt, and Erffmeyer. ASSESSING THE PERFORMANCE OF THE SALES FORCE AND THE PEOPLE WHO

Book: Sales Management: Shaping future sales leaders, 2nd edition: by Tanner, Honeycutt, and Erffmeyer.

ASSESSING THE PERFORMANCE OF THE SALES FORCE AND THE PEOPLE WHO COMPRISE IT

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2. When a sales manager detects a deviation from the performance expected by the

firm, what are the two most common aspects they investigate?

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