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Booking.com finds out that a lot of its website users from the US, who wants to go to Italy, are abandoning the site after looking
Booking.com finds out that a lot of its website users from the US, who wants to go to Italy, are abandoning the site after looking through various hotel options in Italy. This could be due to the increase in ticket prices on account of the ongoing tourist season in Italy, and hence the users started comparing the prices with other online travel agents too. Now, the challenge for Booking.com's marketing team is to act quickly to re-engage these visitors before they book hotels on some other websites at lower prices. So, it decides to provide an exclusive offer to these visitors a free buffet dinner coupon for two' in Italy at any hotel, where the user has made the booking through the platform. Now, this limited-period offer has to be communicated through a catchy email to a specific set of users who browsed through hotel listings in Italy but did not book.
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