Question
Bookmark Murray exports (US) exports heavy crane equipment to several chinese dock facilties. Sales ares currently 10,000 units per year at the yuan equivalent of
Bookmark
Murray exports (US) exports heavy crane equipment to several chinese dock facilties. Sales ares currently 10,000 units per year at the yuan equivalent of $23,000 each. The Chinese yuan(renminbi.has been trading at Yuan8.20/$, but a Hong Kong advisory service predicts nthe renminbini will drop in value next week to Yuan9.00/$, after which it will remain unchanged for at least a decade. Accepting this forecastas given, Murray exports faces a pricing decision in the face of the impending devaluation. It may either1) maintain the same yuan price and in effect sell for fewerdollars, in which case Chinese volume will not change: or 2) maintain the same dollar price , raise the yuan price in China to offset the devaluation, and experience a 10% drop in unit volume. Deirect costs ar 75% of U.S sales price. A. What would be the short-run(one-year) impact of each pricing stragety? B. Which do recommend?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started