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Books like Good to Great and Great by Choice propose that organizations should seek greatness. Discuss the difference between being great and being the best,

Books like Good to Great and Great by Choice propose that organizations should seek greatness. Discuss the difference between being great and being the best, in the context of Porter's suggestion that trying to be the best is not a strategy. In Porters view, why can trying to be the best actually hinder a company's performance

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