BookWizard, a large online and offline book-selling company, decides to enter the college textbook market. Its goal is to create cobranded. university- specific websites that offer textbooks; clothing and accessories such as logo T-shirts and sweaters, baseball hats, and mugs; and a full range of peripheral items like notebooks, pens, art supplies, and the like. This scenario shows BookWizard's pursuit of Multiple Choice O O geographic diversification. horizontal integration. product diversification. vertical integration