Boom Boom Sports Inc. - Marketing Plan

You own a marketing firm that specializes in developing marketing plans for a variety of products. You've been hired by Boom Boom Sports to develop a marketing plan for a new product. Boom Boom Sports is based in Boston, MA. Historically, Boom Boom has manufactured sports equipment in Western Mass. and sold sports equipment to various retailers in Massachusetts such as Decathlon, Olympia Sports, and The Sports Authority.

Develop a marketing plan to present to Boom Boom Sports Inc to capture their business.

1. Your plan should address the business' Target Market and the 4Ps. (Place, Product, Promotion, & Price)

2. Your plan should include some element of Market Research - whether it is primary or secondary. You should explain what data was collected, how it was collected, its analysis and any conclusions/recommendations based on it.

3. Your plan should consist of specific marketing recommendations based on your plan that address Target Market, 4Ps, and Market Research.

Next, you will present your marketing plan to the CEO of Boom Boom

Choose the name of your product as it relates to Boom Boom Sports.

• Identify your target market. Consider the following:
  • Demographics (age, gender, income, occupation)
  • Psychographics (lifestyles, leisure time)
  • Geographics (town, county, state, region, country, etc.)
  • Consumer behaviors
• Explain your product strategies and decisions
  • Packaging, product benefits, special features that will set this product apart from its competitors, etc.
• Explain your placement strategies and decisions
  • What is going to be the distribution strategy to get this new product into the hands of consumers? (think about practicality, efficiency, and cost when considering the best distribution strategy).
• Explain your price strategies and decisions
  • Demand-based, cost-based, competition-based, combination, etc.
  • psychological pricing strategies
• Explain your promotion strategies and decisions
  • What's your message and how will you communicate it?
  • How and in what format will you reach your customer?
  • Print, broadcast, special events or sales promotions, etc.
  • Describe any advertisements