Boom Boom Sports Inc. Marketing Plan You own a marketing firm that specializes in developing marketing plans for a variety of products. You've been hired by Boom Boom Sports to develop a marketing plan for a new product. aoom aoom Sports is based in Boston, MA. Historically, Boom Boom has manufactured sports equipment in Western Mass. and sold sports equipment to various retailers in Massachusetts such as Decathlon, Oiympia Sports, and The Sports Authority. - Each team and each individual will be responsible for coordinating, delegating, and ensuring deadlines are met. - Find ways of organizing, contributing and assisting each other - Use your resources based on talent and interest. Feel free to re-assign internal resources as needed. You are making one group presentation not a series of individual presentations. Practice as it will show if you dont I've broken down the marketing plan into a series of tasks. There may be some overlap so it'll be up to you as to how you want to present your findings. 1. Your plan should address the business' Target Market and the 4P5. (Place, Product, Promotion, & Price) Your plan should include some element of Market Research whether it is primary or secondary. You should explain what data was collected, how it was collected, its analysis and any conclusionslrecommendations based on it. Your plan should consist of specific marketing recommendations based on your plan that address Target Market, 43s, and Market Research. In small groups, you will present your marketing plan to the CEO of Boom Boom Mr. Inkster. You will be evaluated on the quality and comprehensiveness of your marketing plan and your interesting sales presentation. Using the framework below, you need to: Framework for Presentation Choose the name of your product. Be creative. Develop a slogan or tagline for the product Identify your target market. Consider the following: 3 Demographics (age, gender, income, occupation} :I Psychographics (lifestyles, leisure time) :I Geographics (town, county, state, region, country, etc.) J Consumer behaviors Explain your product strategies and decisions 3 Packaging, product benefits, special features that will set this product apart from its competitors, etc. Explain your place strategies and decisions 3 Boom Boom has historically been the manufacturer and wholesaler (distributor). What is going to be the distribution strategy to get this new product into the hands of consumers? (think about practicality, efficiency, and cost when considering the best distribution strategy). Explain your price strategies and decisions :I Demand-based, cost-based, competition-based, combination, etc. :I psychological pricing strategies Explain your promotion strategies and decisions 3 What's your message and how will you communicate it? :I How and in what format will you reach your customer? :I Print, broadcast, special events or sales promotions, etc. 3 Describe any advertisements Remember, the more defined your target market, the easier it will be to figure out how to reach them. All marketing decisions should be made with the target market in mind
