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Booze Brothers developed an alcohol-flavored additive that can be added to water to mimic the taste of a margarita, but without the alcohol. The company
Booze Brothers developed an alcohol-flavored additive that can be added to water to mimic the taste of a margarita, but without the alcohol. The company granted the right to use this technology to a major bottled water manufacturer. The water manufacturer produced a line of water bottles with the flavored additive and Booze Brothers receives a $1.00 royalty for every "margarita" water bottle that is sold. This is an example of Multiple Choice licensing. an acquisition. a turnkey project. franchising
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