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Both qualitative and quantitative research methods are valuable tools for organizational research. Qualitative research, with its focus on in-depth understanding of individual experiences, is particularly
Both qualitative and quantitative research methods are valuable tools for organizational research. Qualitative research, with its focus on in-depth understanding of individual experiences, is particularly useful for exploring complex issues such as attrition. On the other hand, quantitative research, with its emphasis on measurement and statistical analysis, is ideal for identifying trends and relationships among variables, such as those that might exist in a situation of declining morale. By understanding and appropriately applying both types of research, organizations can gain a comprehensive understanding of their challenges and develop effective strategies to
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