both questions

Diana works in her company's research and development department. The company is altering its mission statement to get employees to focus more on the hard sell of its products. Which orientation is the company now pursuing? 1) product orientation 2) marketing orientation 3) sales orientation 4) societal orientation Question 4 (1 point) What is geographic segmentation? 1) Segmenting markets by age, gender, income, ethnic background and family life cycle 2) Segmenting marketing by region of a country or the world, market size, market density or climate 3) Segmenting markets by personality, motives, lifestyles and geodemographics 4) Grouping customers into market segments according to the benefits they seek from the product Active Wine