Both Starbucks and Target enjoy strong brand recognition and high brand equity.

In thisvideo(Links to an external site) https://www.youtube.com/watch?v=7dINtUGKkUI

CEO Howard Schultz outlines Starbucks' expansion strategy and blueprint for global growth specifically within China and India.

Also, watch thisvideo. https://www.youtube.com/watch?v=6blFxxmHzB8 (Links to an external site.) and conduct research to learn aboutTarget's failed attempt to expand into Canada.

1.Discuss how Starbucks' brand culture and strategic plan lent to its successful expansion to the Chinese market. In what ways did its identity, values, innovation, and cultural sensitivity enable its market entry.Compareandcontrastthe two expansion strategies and outline Target's missteps that resulted in their pull out within 681 days.

2.Based on a review of thefourmarket entry strategies noted- exporting, contractual agreement, Strategic Alliances , and Direct Foreign investment

Which method may have been a better option for Target given its failure with direct foreign investment. Why?