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Bottled Water - Ethical Scenario Read the scenario below and: Write a communication piece explaining: what has happened? actions you and your team are
Bottled Water - Ethical Scenario Read the scenario below and: Write a communication piece explaining: what has happened? actions you and your team are taking? and what you intend to do going forward. These letter(s) are drafted to include all your audiences. Your "internal" and "external worlds" employees, customers the consumer-the "community at large"Keep in mind we communicate for 3 reasons to inform to persuade, and to promote our professional ethical goodwill Question 1 emphasizes the purity of your product. As a bottler of natural spring water, your advertising department has recently launched a campaign that employees. The industry is highly competitive, and your organization has been badly hurt by a lengthy strike of unionized The strike seriously disrupted production and distribution, and it caused your company to lose significant revenues and market share. Now that the strike is over, your company will have to struggle to recoup lost customers and pay for the increased wages and benefits called for in the new union contract. The company's financial situation is precarious to say the least. You and the entire senior management team have high hopes for the new ad campaign, you that an angry worker has sabotaged one of your bottling plants. and initial consumer response has been positive. You are shocked then, when your head of operations reports to The worker introduced a chemical into one of the machines, which in turn contaminated 120,000 bottles of the spring water. Fortunately, the chemical is present in extremely minute amounts - no consumer could possibly suffer harm unless they drank in excess of 30 liters of the water per day over a long period of time. Since the the claims made by your new ad campaign could not be more false. machine has already been sterilized, any risk of long-term exposure has been virtually eliminated. But, of course, Spell Check ere to search A F1 A- F2 2 A+ #3 F3 F4 F5 $ 4 75 % VB F6 F7 m & D 2 B F8 00 F9 O F10
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