Question
Bowflex manufactures three different models of their product, Model R, Model S, and Model T. Considerable market demand exists for all models. The following per
Bowflex manufactures three different models of their product, Model R, Model S, and Model T. Considerable market demand exists for all models. The following per unit data apply:
Model R. Model S. Model T
Selling price $100 $120 $140
Direct materials. $10. $13. $14
Direct labor ($12 per hour) $24. $22. $48
Variable support costs ($4 per machine-hour). $8. $16. $16
Machine hours per unit 2 4 4
Variable support costs are machine time at $4 per machine hour.
Required:
a. Which model has the greatest contribution margin per unit?
b. Which model has the greatest contribution margin per machine-hour?
c. If the product mix as packaged and shipped to retailers is typically made up of 2 units of R, 1 unit of S and 3 units of T how many units of each model (round up to whole numbers) will the company need to produce to breakeven if total fixed overhead (which includes fixed support costs) is $2,040,500?
d. If in addition the company wants to make a $1,200,000 after tax profit (the corporate income tax rate is 23%) how many units (using the same sales mix as above) of each model (round up to whole numbers) will the company need to produce?
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