Bowman & Helfat (2001) contend that 'Corporate management by itself cannot build on core competences.' They further argue that in theory, corporate management and corporate strategy have an impact on, but do not fully determine corporate influence on profitability. Leveraging on the corporate strategy building blocks known to you, respond to the Bowman & Helfat (2001) question 'Does Corporate Strategy Matter?' with special applications to banking.