BPI is a wholesale distributor in the building material industry with an annual sales of $200 million. About 10% of your core customers contribute to about 80% of your revenue. The problem is , there has been stagnant growth with your Core customers limiting our company's revenue potential and the ability to capture new markets. You are the VP and have been asked to address the executive team and stakeholders.

Write a Problem Statement/ Proposal

The problem statement must address these CRITICAL elements:

1) Need for the solution

2)Problem definition with objectives and constraints

3)Stakeholders impacted

4) Potential areas to explore to develop/ identify solution

5)Possible deliverables( 5 of them)

6)Planned Timeline

7) Data and information needed

a) Qualitative and quantitative data, time frame of data, scope, sources to be considered.

8) Success measure for the solution

a)ROI and/ or other measures such as cash flows, profitability, revenue, etc

b) Baseline for Comparison