bpp assignment

BPP UNIVERSITY SCHOOL OF BUSINESS AND TECHNOLOGY 2. SUMMATIVE Assessment Brief 2.1. Assessment learning outcomes This assessment is designed to gauge your understanding, skills and application of common data analysis techniques used in business and other organisations today. As such you need to demonstrate your attainment in these areas according to the four Module Learning Outcomes (LOs): . LO1: Critically evaluate the evolving use of data in solving business problems, presenting logical arguments based on evidence . LO2: Explore how data analytics can be used within a business context LO3: Critically appraise the presentation of data within a business environment 104: Critically evaluate different business analytical techniques as part of planning a data analytics initiative. 2.2. Scenario You have recently been employed as a data analyst in a consultancy called Wood From The Trees (WETT). The consultancy was established 10 years ago and specialises in helping companies that don't have the skills available internally to analyse data to support business decision-making. WETT has successfully established a strong reputation and it is now working with internationally recognised brands. As WETT expands, it continues to bring in new employees. The recruitment strategy is to employ less experienced people and give them the support and development they need to succeed in the company. They like recruits to have a broad management experience and not be specialist analysts, because they offer more commercially relevant and actionable recommendations. As part of the approach to introducing you to how the company works WETT has asked you to complete a number of tasks to ensure that you have a grounded knowledge and understanding of data analytics and its application in decision-making. This is your opportunity to demonstrate your capability and give your employer the confidence to let you run your own project in the future. The responses to requests detailed below should be included in a summary Microsoft Word report. In your first week as a junior consultant you have been familiarising yourself with one of WETT's major clients, Bangles International Jewellery (BU). BU operates in multiple country markets across the three continents of Asia, North America and Europe. It does not currently operate in Africa, South America or Australasia. Although a lot smaller, BU aims to compete against companies such as Signet, LVMH and Cartier. BIJ sells through a network of distributors and also owns a small number of signature stores in New York, London and Mumbai. It also owns concessions in major airport hubs. Page 4 of 13