Brainstorm ideas for creating an esports event and identify and answer questions about the many considerations involved in organizing, planning, and managing an esports event and the who, what, where, when, how, and why of the event and what event you will hold. For example, you could address the following: Ideas for the event (what) Potential challenges and opportunities (how) Who to include in the event-planning process The target audience or market for the event (who) The purpose or intended outcome of the event (what) The existing or new mission for those involved and for the event (why) A vision for the outcome of those involved and for the event (why) SMART goals for the event Objectives for how outcomes can be measured Potential tactics to accomplish objectives (how)