Brainstorm to select a topic. Choose a product or service that you want to highlight in your infomercial. Your choice may be real or imaginary. It can be something tangible $($like a cell phone or a vacuum cleaner$),$ or it can be intangible $($like a diet plan or financial services$).$

Decide what methods you$$ll use to inform your audience. You can inform by describing, defining, comparing and contrasting, narrating, and demonstrating.