Brainstorming can be enhanced by O evaluating each suggestion as it is made O using a faciltator O using a formal atmosphere O choosing as many participants as possible QUESTION 21 Principled negotiation sees the goal of a negotiation as making the other side cry O a wise outcome reached amicably and efficiently O achieving the goal of victory, at all costs O achieving the goal of agreement, at all costs QUESTION 22 Getting to Yes advocates O negotiating substance first, then procedure O positional bargaining negotiating over interests, not positions O ignoring substance altogether, and negotiating procedure