Bramble Corp. is starting business and is unsure of whether to sell its product assembled or unassembled. The unit cost of the unassembled product is $60 and Bramble Corp. would sell it for $135. The cost to assemble the product is estimated at $23 per unit and Bramble Corp. believes the market would support a price of $173 on the assembled unit. What is the correct decision using the sell or process further decision rule?

Process further, the company will be better off by $15 per unit.

Sell before assembly, the company will be better off by $38 per unit.

Process further, the company will be better off by $38 per unit.

Sell before assembly, the company will be better off by $23 per unit.