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Brand 3'! Brand Y MSRP $ 5-29 $ 4.99 Volume Discount {96) 30% 35% Promotion Allowance 15% 12% Unit Cost $ 1-1 8 s 0.74

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Brand 3'! Brand Y MSRP $ 5-29 $ 4.99 Volume Discount {96) 30% 35% Promotion Allowance 15% 12% Unit Cost $ 1-1 8 s 0.74 MSP 0 s 550 a s 0.00 Per-unit Margin $ 0.00 $ 0-00 Gross Margin [96] 0% 0% SUBMIT SUBMIT For large retailers, the MSP represents their product cost, which they will mark up to set the retail price. Using the data in the previous table, if the retailer has a target margin of 25%, what would the retail prices be? For large retailers, the MSP represents their product cost, which they will mark up to set the retail price. Using the data in the previous table, if the retailer has a target margin of 25%, what would the retail prices be? Brand X Brand Y Retail Price a $6.39 $ 0.00 SUBMIT SUBMIT

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