Brand A Brand B Brand C Budget $3M $15M $400M $7M $80M Sales $20M Market Growth 1% 5% 12% Contribution $37M $25M $2M 1. The return on marketing expenditures will give you an idea of how well the marketing budget is being spent. Use the data from the table above to complete the following table (Contribution : Budget = Return on Expenditures) Brand A Brand B Brand C Contribution $37M $7M $3M Budget $15M $7M $3M Return on Expend. $2.5M $3.6M $0.7M 2. For the coming period, the total marketing budget has been increased to $27 million. Calculate the allocations for brands A, B, and C using the criteria listed in the following table: Criterion Brand A Budget Brand B Budget Brand C Budget Previous Budget $15M $7M $3M Sales $400M $80M I SZOM Market Growth 1% 5% 12% Return on Expend