Brand: Aiden by Best Western Question 8:What are the disadvantages of franchisingyour brand? (list at least 3 examples)Question 9: If you had the opportunity tobecome a franchisee, which brand wouldyou like to franchise? And why (list at least2 reasons)? Question 10: Reference listPlease help me on these questions with fulland detailed explanation. Thank you

1. Identify your brand. 2. List the different types of marketing channels (distribution channels) of the brand by each category. Examples of marketing channels categories are as following but not limited to (list the actual examples, you may indicate N/A if not available): - Direct booking/Online reservations - OTAs (Online Travel Agency) - Travel Agents - Tour Wholesalers/Tour Operators 3. As the marketing director, what other marketing channels (distribution channels) would you implement for your brand to increase sales? List at least 2 examples and explain why. 4. What are some ways your brand can increase direct booking rates from consumers? List at least 2 examples and explain why (this must be supported with evidence). 5. As the marketing director, which new city (this new location may be an international city as well) would you choose to franchise your brand? Briefly explain why or provide evidence why this would be an ideal location. 6. What factors would you consider in choosing cities for test marketing your brand (list at least 2 examples)? 7. What are the advantages of franchising your brand? (list at least 3 examples)